Commercial/Transactional

With risk and a range of other legal issues to consider when negotiating the terms of any sporting agreement, it is imperative that you receive top legal advice.

We can aid you on any aspect of licensing or other commercial agreements, drawing on our extensive experience in advising on these issues across numerous sports. Our capability covers:

  • advertising and sponsorship arrangements (including those with governing bodies, participating teams, venues, broadcasters, sponsors, advertisers, merchandisers and suppliers)
  • intellectual property - be it in a broadcast or virtual advertising context or in commercial endorsement contracts regarding the use of your brand
  • drafting arrangements for the sale of broadcasting or online distribution rights packages
  • real estate solutions on planning and operational issues arising from the development or re-development of sports and leisure facilities