Our Strategy

In 2003 we undertook a major transformation, refocusing around four client sectors.

These are industries in which we already had a strong reputation and fantastic clients, so it made sense for us to focus our future growth where we know we have the ability to succeed.

At its core, our strategy is about expanding our relationships with our existing clients through the cross-selling of departmental service lines. A banking client might already use us for transactional work, but our deep sector knowledge means that we are ideally placed to offer a high-quality and integrated legal service to address any real estate, employment and IT outsourcing needs.

The strategy has reaped significant rewards, with existing clients turning to us for a broader range of legal services and new clients attracted to us by our knowledge of their business sector.